# Selling in Italy under GPSR: Italian information, packaging labels and CONAI

> What Italy adds to the EU product rules: consumer information in Italian, environmental labelling of packaging since 2023, when foreign sellers join CONAI, and who supervises product safety.

Canonical: https://ohdock.com/en/eu-compliance/guides/gpsr-italy/  
Updated: 2026-10-29

Italy applies the GPSR directly. For a seller shipping from abroad, what Italy adds is mostly about **language** and **packaging**: an Italian labelling rule that has applied since 2023, and a consortium with a specific route for foreign e-commerce sellers.

## Consumer information at least in Italian

Article 9 of the Consumer Code (Legislative Decree 206/2005) requires all information intended for consumers to be given **at least in Italian**. Foreign expressions that have entered common use are allowed. With GPSR Article 9(7), which leaves the language of safety information to each member state, plan for Italian warnings, instructions and product information.

## Environmental labelling of packaging since 1 January 2023

Article 219(5) of Legislative Decree 152/2006, as amended by Legislative Decree 116/2020, makes environmental labelling of packaging mandatory. It has applied since **1 January 2023**, with technical guidelines adopted by the Ministry of the Environment and Energy Security (MASE) in Decree No 360 of 28 September 2022:

- All packaging carries the **material identification code** of Decision 97/129/EC.
- Packaging for household consumers also carries **instructions for separate collection**.
- The information may be provided through **digital channels** such as an app, a QR code or a website.

This is an Italian rule that applies now. The EU-wide harmonised sorting label under the PPWR comes later, from 12 August 2028 at the earliest.

## CONAI: who joins, and the route for foreign sellers

Producers and users of packaging take part in the national packaging consortium **CONAI** (Article 221 of Legislative Decree 152/2006). Users include importers of packaged goods. According to CONAI:

- **Foreign companies are not obliged to join** CONAI, but may join voluntarily.
- A foreign company selling in Italy through **e-commerce platforms** can meet its extended producer responsibility through simplified procedures agreed between the platform and the EPR systems (Article 178-quater of Legislative Decree 152/2006). If it does not use the platform’s service, it must join CONAI and meet the related obligations.

Ask each platform you sell on whether it offers this service for Italy. Separately, the PPWR requires sellers based outside a country who ship packaged goods directly to consumers there to appoint an EPR authorised representative in that country; check with CONAI or your platform how this is handled for Italy.

## Who supervises

The Ministry of Enterprises and Made in Italy (**MIMIT**) is responsible for general product safety. It explains that since 13 December 2024 the market surveillance authorities can take restrictive measures against products that do not meet the GPSR, and that a technical coordination table convened by MIMIT sets the criteria for checks.

## Checklist for Italy

1. An EU responsible person named on the product and in the listing — compare [published provider prices](/en/eu-compliance/responsible-person-providers/).
2. Italian consumer information, warnings and instructions.
3. Environmental labelling on all packaging (or a QR code or app that gives the information).
4. Packaging EPR through your platform’s procedure, or CONAI membership.
5. Italian warnings on the label: use the [GPSR label generator](/en/eu-compliance/gpsr-label-generator/).

Run the [compliance checker](/en/eu-compliance/) for the full list. Background: [packaging EPR](/en/eu-compliance/guides/packaging-epr/).

## Sources

- [Legislative Decree 206/2005 (Consumer Code), Article 9 (Normattiva)](https://www.normattiva.it/uri-res/N2Ls?urn:nir:stato:decreto.legislativo:2005-09-06;206)
- [MASE: guidelines on the environmental labelling of packaging (Decree No 360/2022)](https://www.mase.gov.it/portale/documents/d/guest/linee_guida_etichettatura_ambientale_27-09-2022-pdf)
- [CONAI: mandatory subjects and enrolment procedures](https://www.conai.org/en/companies/services-for-managing-consortium-obligations-and-business-opportunities/mandatory-subjects-and-enrollment-procedures/)
- [MIMIT: Regulation (EU) 2023/988, frequently asked questions](https://www.mimit.gov.it/it/assistenza/domande-frequenti/regolamento-ue-2023-988-risposte-domande-frequenti-faq)
- [Regulation (EU) 2023/988 (GPSR), Article 9(7)](https://eur-lex.europa.eu/eli/reg/2023/988/oj)
- [Regulation (EU) 2025/40 (PPWR), Articles 12 and 45](https://eur-lex.europa.eu/eli/reg/2025/40/oj)