# Amazon GPSR requirements: what to submit in Seller Central for EU stores

> Which GPSR details Amazon asks for in its EU stores, where to submit them in Seller Central, the listing attributes for feeds and the API, and what happens to non-compliant listings.

Canonical: https://ohdock.com/en/eu-compliance/guides/amazon-gpsr/  
Updated: 2026-10-29

Amazon applies the GPSR to non-food products in its EU stores. This page sums up what Amazon itself has published — its announcement to sellers and its developer documentation — and links each point to the source.

## What Amazon asks for

From Amazon’s GPSR announcement:

- **EU responsible person**: contact details of an economic operator established in the EU.
- **Manufacturer**: contact information, plus importer details where relevant, both on the product and in the listing.
- **Traceability**: a product identifier such as a type, batch or serial number.
- **Warnings and safety information**: on the product and in the online listing.
- **Images and safety documents** for the product page.

Amazon splits the work by role. **Brand owners** verify compliance, enrol in Brand Registry, appoint a responsible person and show the details on product pages. **Resellers** verify compliance and provide responsible person and manufacturer information, product pictures and safety information.

## Where to submit it in Seller Central

Use the **Manage your compliance** dashboard and its **Add compliance information** widget. Amazon says the responsible person and manufacturer information, images and safety documents appear on the product page within 24 hours of confirmation. To take a product off sale instead, use Manage Inventory or FBA.

## Feeds and the Selling Partner API

If you list through feeds or an integration, Amazon’s developer documentation names these attributes (Listings Items API or the JSON listings feed):

| Attribute | What it holds | Level |
|---|---|---|
| `gpsr_manufacturer_reference.gpsr_manufacturer_email_address` | the manufacturer’s email address | ASIN |
| `dsa_responsible_party_address` | the responsible person’s email address | SKU |
| `gpsr_safety_attestation` | true only if the product is exempt | — |
| `compliance_media` | documents such as safety information, user manual or instructions for use, with a language code and a URL | — |

Three practical rules from the same page:

- Enter the manufacturer’s and the EU responsible person’s contact details **in Seller Central first**; the attributes point to them by email address.
- Document links **must not point to Google Drive or Dropbox**.
- A full update through the **legacy XML feeds overwrites** GPSR information uploaded in Seller Central, so integrations should send partial updates.

The stores named are Germany, France, Italy, Spain, the Netherlands, Belgium, Sweden and Poland.

## UK and Northern Ireland

Amazon says that for listings on the **Amazon UK** store you do not need to submit GPSR information. The EU rules apply in Northern Ireland.

## If the information is missing

Amazon says non-compliant listings risk **removal** and become **ineligible for flash sales**.

## Checklist

1. Appoint an EU responsible person — compare [published provider prices](/en/eu-compliance/responsible-person-providers/).
2. Collect the manufacturer’s postal and electronic address.
3. Prepare warnings in the language of each store; the [GPSR label generator](/en/eu-compliance/gpsr-label-generator/) also gives you text for the listing.
4. Submit through Manage your compliance, or use the attributes above for feeds.
5. Add the national registrations each store needs — see our country guides for [Germany](/en/eu-compliance/guides/gpsr-germany/), [France](/en/eu-compliance/guides/gpsr-france/) and [Spain](/en/eu-compliance/guides/gpsr-spain/).

Not sure which EU rules apply to your product? Run the [compliance checker](/en/eu-compliance/).

## Sources

- [Amazon Seller Forums: Important announcement, GPSR implementation](https://sellercentral.amazon.co.uk/seller-forums/discussions/t/611e88dd-bc36-4cdd-b74b-380416e8c28e)
- [Amazon Selling Partner API: GPSR attributes in Listings Items API and JSON listings feeds](https://developer-docs.amazon/sp-api/changelog/developers-can-use-attributes-in-their-programmatic-listings-submissions-to-comply-with-gpsr)
- [Regulation (EU) 2023/988 (GPSR), Articles 16 and 19](https://eur-lex.europa.eu/eli/reg/2023/988/oj)